ConsenSys Celebrates Platinum Win at MUSE Creative Awards for "Ethereum, Evolved" Campaign

ConsenSys Celebrates Platinum Win at MUSE Creative Awards for "Ethereum, Evolved" Campaign

Blockchain technology has been making headlines for years, but one of the most impactful shifts in the space happened last year when Ethereum was transformed into an almost net-zero technology. This monumental moment, known as The Merge, was a technical feat that significantly reduced the electricity consumption of the Ethereum blockchain overnight. However, it was not easy for the masses to comprehend, prompting ConsenSys to launch a multi-channel marketing campaign known as "Ethereum, Evolved."

ConsenSys recognized an opportunity to celebrate the decentralized developer community who brought The Merge to life, educate mainstream audiences about the pivotal moment, and elevate the brand while establishing an optimistic global narrative. The campaign was centered on three core aspects of The Merge: sustainability, security, and future scalability.

Recently, ConsenSys was honored with the highest award, a platinum MUSE Creative Award in the Integrated Marketing Campaign category. This recognition reinforces the company's commitment to pushing the boundaries of creativity and excellence in the blockchain and web3 space. The MUSE Creative Award is a global competition with over 6,300 entries from various fields, ensuring that only those who truly deserve accolades are recognized.

The "Ethereum, Evolved" campaign utilized a simple narrative around the three core aspects of The Merge to educate mainstream audiences. A robust organic media plan, including social, blog-based content, and global PR outreach, spread the message far and wide. To reach non-web3 audiences, the campaign also featured a full-page ad in the Wall Street Journal.

The Merge Hub, an interactive experience showcasing the three pillar benefits of The Merge, was used to encourage people to claim their celebratory Merge NFT. The Regenesis NFT collection was based on the three core narrative pillars and included a free, open edition, a commemorative edition airdropped to core Ethereum developers, and a bespoke art piece. The bespoke art piece was minted in block one and position one of proof-of-stake Ethereum, making it the network's first sustainable 1-of-1 NFT ever. The NFT collection went on to become the largest NFT drop in history and the second most distributed collection ever.

Overall, the "Ethereum, Evolved" campaign elevated the ConsenSys brand, educated audiences, and shaped global narratives about The Merge while demonstrating new ways to engage audiences through the power of web3. ConsenSys' dedication to creativity, excellence, and sustainability in the blockchain space is evident in this campaign, and the MUSE Creative Award is a testament to their hard work and vision.