Dooka and Tradeshift Launch First Pan-African B2B Marketplace
Dooka, a next-generation business-to-business marketplace designed for corporate purchasing in Africa, has announced the launch of the first-ever pan-African digital marketplace for B2B trade across the continent. The platform is delivered on Tradeshift's global B2B commerce platform, utilizing the Tradeshift® Marketplace Operator solution. By eliminating any friction in the buying process, Dooka delivers a digital commerce environment that promotes barrierless connectivity and inclusive trade between large African businesses and local suppliers.
Dooka's strategic partnership with MTN, Africa's largest mobile network operator, has enabled the company to become the first large organization to join the marketplace. This partnership will support MTN's commitment to equitable access, improved digital transparency, and greater efficiency for its suppliers.
For large organizations across the African continent, the Dooka marketplace promises an innovative, comprehensive, and fully digitalized procurement and payables solution across long-tail and indirect spend categories. Marketplace users will benefit from the best prices and a greater variety of products from a large group of vetted sellers across the region.
Sellers can easily upload products and services and offer them to the marketplace owner. Rapid seller onboarding and a robust digital toolset covering everything from product sourcing to invoicing give buyers and sellers a truly paperless transaction environment, ensuring that any spend remains in line with corporate and regulatory policy.
The Dooka platform is a game-changer for African businesses and is designed to bring the consumer online shopping revolution into the corporate digital journey. The platform has received funding from Nicky and Jonathan Oppenheimer and is part of their commitment to make a real, lasting, and permanent contribution to Africa and beyond.
Christian Lanng, CEO at Tradeshift, said, "The future of global trade will be born from digital ecosystems that promote healthy, inclusive, and sustainable partnerships between buyers and suppliers. B2B marketplaces can revolutionize business trade across the African continent like mobile transformed consumer commerce."
In conclusion, Dooka's launch of the first-ever pan-African digital marketplace for B2B trade is a significant development for the African business ecosystem. It promises to connect large African businesses with local suppliers through an innovative, comprehensive, and fully digitalized procurement and payables solution.