Klarna and OpenAI Partner to Bring Personalized Shopping Assistance with ChatGPT

Klarna, a leading payment and shopping provider, has announced its partnership with OpenAI to integrate ChatGPT as a personal shopping assistant. The new plugin for ChatGPT will enable users to ask the platform for shopping advice and receive product recommendations, along with links to shop those products.

According to Klarna, the new feature will be easy to use, and it genuinely solves a ton of problems. Consumers will install the plugin and receive recommendations from ChatGPT. If necessary, they can prompt for additional recommendations. The tool will then take the user to a product page on Klarna’s search and compare tool.

Initially, the plugin will be available to ChatGPT Plus subscribers in the United States and Canada, and gradually it will extend to more users and regions. Klarna's Co-Founder and CEO, Sebastian Siemiatkowski, is excited about the plugin and stated that Klarna is in a unique position to leverage the best technology and data to help people discover new products and solve problems for consumers at every stage of the shopping journey.

OpenAI introduced its ChatGPT system about four months ago. The consumer-facing AI tool has an intuitive, chat-based interface that allows users to interact with the ever-growing language model OpenAI is building and push the boundaries of the dataset it is being trained on.

The announcement of the new plugin comes a week after OpenAI and Stripe announced their collaboration on some projects. OpenAI will use Stripe’s financial infrastructure platform to monetize its products, while Stripe will incorporate OpenAI’s generative AI technology into its products and services.

In conclusion, the new plugin for ChatGPT developed by Klarna and OpenAI will change the way people shop. By combining AI technology with online shopping, consumers will receive a personalized shopping experience, making it easier and more enjoyable to shop online. With more people shopping online, the plugin comes at an opportune time, and it will be interesting to see how it evolves over time.