Klarna Unveils New Features to Revolutionize Your Experience

Klarna Unveils New Features to Revolutionize Your Experience

Klarna, the renowned payments and shopping platform, has recently announced a range of new features and updates that aim to provide users with a more personalized and enjoyable shopping experience. As the Swedish fintech company continues to evolve, it is shifting its focus from being solely a Buy Now, Pay Later (BNPL) platform to becoming an overall shopping destination for its vast user base of 150 million individuals. These new features are being rolled out in select regions, including the US, the UK, and Germany, with the aim of revolutionizing the way people shop.

One of the key additions is "Ask Klarna," a personal shopping assistant designed to allow customers to interact with real fashion experts. Through Klarna.com and Klarna's mobile app, customers can now engage in chat or video calls with professional shopping advisors. These knowledgeable experts can offer advice and information on a wide range of items from thousands of brands and retailers. By leveraging technologies from the social shopping site HERO, which Klarna acquired in 2021, Ask Klarna provides customers with real-time guidance, product ratings, and helpful material. Currently limited to luxury fashion products, Ask Klarna will soon expand to include other high-value items like TVs, cellphones, drones, and technology. The best part is that this personal shopper service is completely free for subscribers, making it accessible to a wider range of users.

To further enhance the shopping experience, Klarna has introduced a new, AI-powered discovery shopping feed. This personalized feed utilizes Klarna's ChatGPT plugin, launched in March 2023, to provide customers with tailored product recommendations. By analyzing user preferences and past purchases, Klarna's AI technology suggests items that are more relevant to individual tastes, making the shopping process more efficient and enjoyable. The search and compare feature, which allows customers to find items on sale, compare prices, and check stock availability, will remain at the top of the page, ensuring that users can easily access this valuable information.

Additionally, Klarna has introduced "Creator Shops," which allows content producers and influencers to create customized storefronts on Klarna.com. With this feature, creators can showcase their favorite products through shoppable videos, enabling their followers to browse and purchase recommended items. Moreover, creators can promote their personal shops on their social media profiles and include links to specific products in their content, increasing their chances of earning revenue. Although Creator Shops are currently only available on Klarna.com, they will soon be accessible via the Klarna app, ensuring a seamless experience for both creators and their followers.

In line with these updates, Klarna has also released a revamped user interface for its app, introducing new tabs such as Shop, Purchases, In-Store, Budget, and You. This upgrade aims to assist users in discovering new products and better managing their purchasing history. By categorizing features and providing a more intuitive layout, Klarna ensures that users can easily navigate the app and make the most of the platform's offerings.

As Klarna continues to innovate and expand its services, users can look forward to a more personalized, convenient, and enjoyable shopping experience. With Ask Klarna, the AI-powered discovery shopping feed, and the introduction of Creator Shops, Klarna is proving its commitment to becoming a comprehensive shopping destination that caters to the evolving needs and preferences of its 150 million users. Whether it's receiving expert advice, exploring tailored recommendations, or engaging with influencers, Klarna empowers users to shop with confidence and convenience. Stay tuned for these new features as they roll out in select regions, and get ready to embrace a new era of shopping with Klarna.