Rebranding process of Consensys

Consensys, a prominent blockchain and Web3 software technology company, is currently undergoing a rebranding process, beginning with a transformation of its logo into a 3D design. Founded by one of Ethereum's creators, Joe Lubin, the vision behind Ethereum's inception was to extend the capabilities of blockchain technology—originally just a ledger—beyond simple financial transactions. Understanding the inner workings of blockchain, the creators recognized that by incorporating logic (now known as Solidity, a programming language) into the blockchain, they could elevate it to a foundational layer that supports the development of decentralized applications (dApps) and smart contracts.

After the creation of Ethereum, Joe Lubin aimed to expand the ecosystem by directly investing in and building various projects on the Ethereum blockchain. While Consensys initially began as an incubator for blockchain startups, it has now evolved into a cohesive software company offering a suite of Ethereum products to builders. Notably, two significant projects that have emerged from this evolution are Infura, an endpoint facilitating users in sending transactions to the blockchain, and MetaMask, a popular crypto wallet and gateway app used by many to interact with the blockchain.

The essence of this rebranding is to underscore Consensys' dedication to builders. In a rapidly changing world where blockchain products rise, fall, and integrate into everyday life, Consensys takes the lead in this transformative journey by creating products and services that inspire builders of this new era to continue innovating. As blockchain becomes increasingly embedded in society, Consensys remains at the forefront, encouraging and supporting the visionary creators shaping the future.